Q1 2025 iOS Photo & Video Apps in Australia: Top Performers

In the first quarter of 2025, the top five photo and video applications on iOS in Australia demonstrated varied performance trends, according to data from Sensor Tower. Each app showed unique patterns in weekly downloads, revenue, and active users.

YouTube from Google experienced a notable peak in weekly revenue at approximately $1.3M in mid-January, with fluctuations throughout the quarter. Downloads started strong at 22K in early January, declining to around 15.5K by the end of March. Active users remained robust, averaging around 9.8M weekly.

Snapchat by Snap, Inc. saw its weekly revenue peak at $305K in January, with a consistent pattern around $250K to $297K in subsequent weeks. Downloads were stable, hovering between 15K and 16K, while active users showed a slight decline from 2.8M to 2.7M over the quarter.

CapCut - Video Editor from Bytedance Pte. Ltd saw a remarkable spike in revenue to $170K in mid-February, with a gradual decrease to $119K by the end of March. Downloads varied between 30K and 57K, while active users decreased from 1M to around 876K.

Canva: AI Photo & Video Editor, a local favorite from Australia, experienced a gradual increase in revenue, peaking at $136K in late February. Downloads were consistent, ranging from 15K to 23K, and active users showed an increase, reaching over 300K mid-quarter before settling at 255K.

Facetune: Video & Photo Editor by Lightricks Ltd. maintained steady revenue, averaging around $74K to $95K. Downloads fluctuated slightly, peaking at 7.8K in February. Active users saw an increase from 43K to over 50K mid-quarter, before dropping to 34K.

For more detailed insights and data, visit Sensor Tower's website to explore further trends in the app market.